The Advancement department at SUNY Geneseo ran a fundraising campaign called "Opportunities Rising: Geneseo for Generations" in order to raise money for the College through donations. At the end of the campaign, an event was hosted at Butter in New York City to celebrate the success of the campaign with SUNY Geneseo's donors and alumni. For this event, several materials were needed in order to make sure it was a success. These materials included an invitation, email graphics, and an event program.
In order to make the invitation stand out, a clear foil was adhered to the border design and city skyline to give it a high end look. The envelope also had a silver foil NYC skyline to tie the design from the invite to the whole design of the invitation. This look was carried throughout the additional creative.
