This logo is for a made up bar that I worked on for a personal project. The concept for this logo
was to create a brand that fit a bar that had a cheeky sea theme. Based on the research I had
done into modern bar logos, I noticed a theme of using emblems. From there, in order to add a more cheeky side to the tavern brand using the theme of the sea, I chose to center this logo around a character, i.e. the sea king. Once the emblem was create, I simplified the logo to just
the tavern name in order to have a wordmark version that can be used as the main logo.
The emblem version of the logo would be utilized for bar accessories such as the beer glasses, coasters, t-shirts, etc.
was to create a brand that fit a bar that had a cheeky sea theme. Based on the research I had
done into modern bar logos, I noticed a theme of using emblems. From there, in order to add a more cheeky side to the tavern brand using the theme of the sea, I chose to center this logo around a character, i.e. the sea king. Once the emblem was create, I simplified the logo to just
the tavern name in order to have a wordmark version that can be used as the main logo.
The emblem version of the logo would be utilized for bar accessories such as the beer glasses, coasters, t-shirts, etc.
This is the moodboard for the business brand. It captures the color palette that would be used
in the bar environment including the employee t-shirts, the exterior coloring, and the indoor
bar theme.
in the bar environment including the employee t-shirts, the exterior coloring, and the indoor
bar theme.
