Acute Cosmetics is a made-up vegan and cruelty-free cosmetics company that I created. This brand prides itself on its' high quality products that do not use animal testing or animal products in their cosmetics. For the logo design of this brand, I wanted to create something simple and cute to fit the overall brand of youth, and vibrancy. The definition of acute is having or showing a perceptive understanding or insight, which I believe fits the mission of this company. They are aware of the behind-the-scenes of many other cosmetic brands and want to make a change in how make-up is made. Animal testing is cruel and painful for the animals involved and Acute Cosmetics aims to flip the tables on what is the standard procedure for creating high quality cosmetics.
